February 11, 2020

The €1 trillion question for Ari Ketola, CEO, Ductor Corp.

Ursula von der Leyen, recently appointed as President of the European Commission, has promised to make the ‘European Green Deal’ a top priority for the new ministry. The Green Deal is an important part of the EU’s goal to reach zero carbon emissions by 2050, together with a new EU climate law expected to be proposed in March 2020. The new ministry also wants to boost mid-term targets, by cutting emissions by 55% by 2030 (changed from 50%).

The European Commission recognizes that new technologies and disruptive innovation are crucial to achieve the objectives of the Green Deal. Unveiled in January, this one trillion-euro investment plan is intended to put Europe on track to reach the 2050 goal, while also helping coal-producing regions to move away from fossil fuels. The EU aims to mobilize that investment over the next 10 years to finance the “new growth strategy” of the EU Commission.

But the Green Deal goes well beyond climate policy and its intent to broadly address environmental and sustainability issues, it also includes the protection of natural resources and efficiency gains. The Commission will present a” Farm to Fork Strategy” later this spring, seeking to launch a broad stakeholder discussion covering all stages of a more sustainable food policy.

Ari Ketola is the inventor of the Ductor technology. Ari genuinely wants to save the world, not with words but with actions. He believes that Ductor’s technology will one day result in a total ecosystem for circular economy.

Here are some questions that explore Ari’s views on the European Green Deal.

What do you think about EU’s plan to be carbon neutral by 2050?

It’s obviously better than nothing, but we should all, and I mean especially corporations and governments, should strive to achieve it faster.

What does the Deal mean in practice?

Of course the biggest challenges we face at the moment are around energy and agriculture. Our business is linked more closer to agriculture where we need to do everything we can to make it regenerative. That means not just to make it carbon neutral but to make it capture and bond more CO2 than it generates. We can do this, amongst other means, by healing the soil with organic fertilizers. As we do this and get rid of chemical fertilizers, we also help to restore the biodiversity.

What are the main challenges ahead?

This is not an easy task as we have seen. We need to have everyone to fully commit to these goals; from the legislators and the investors to the corporations and, in the end, the consumers. I think we have seen some positive signs lately and I’m a firm believer that what man has destroyed, man can also fix. Just hope this would happen soon.

How does Ductor fit into this Deal?

Well, we’re one of the companies that will make the whole Green Deal happen. Our organic, waste-derived fertilizer will bring food production to carbon neutral or negative.  It greatly reduces fossil fuel use, improves water quality and helps support biodiversity. We are ideally suited for investment as a circular economy solution.

Will the EU Green Deal support global emissions reductions, development and investment – will it save the planet?

This is a total global problem now and every continent needs to contribute to fixing it in every way they can. Within the EU we have a lot of understanding about the problem, a lot of knowledge on how to fix it and also a lot of investment potential so we should lead this progress. So it’s a great contribution to make the change and it has a major role in global scale to preserve life on planet earth.

It’s a Deal!